Corporate Video Sample

(originally published on the Run and Gun Videography Blog)

In the book Run ‘n Gun Videography–the Lone Shooter’s Survival Guide I went into some length to describe an atypical approach to shooting corporate videos which I’ve done successfully for several years now. In short, it’s a method of deriving the narrative content (or script) from an interview.  And it does take some knowledge of how to do an interview.

Anyway, I recently completed a 2 day shoot from which I produced 11 different videos. This company produces a diverse range of product protective covers as well as cotton bags and what was wanted was an overall video for the site’s home page or ‘about us’ page, several short narrated demonstration videos on their best selling products and a few more narrative driven ones, also on their best selling lines.

The sample I’m showing here is one of the latter.

This series is now one of my favorites, and the reason is that this guy was so likeable and sincere, even self-deprecating, which, oddly enough, is perfect for the UK audience which responds better to soft-sell than hard-sell.

Even he was very nervous about the whole being on camera thing and I really had to twist his arm. But he was so easy to talk to that he easily forgot about the camera and just continued to be his normal, likeable self. This, and several other short videos like it, was produced from only about 40 minutes of interview, and like any other narrative script derived from an interview, it was pieced together to create a seamless narrative even though it wasn’t recorded in the order you will hear it.

Now maybe this isn’t fair, but in the process of uploading his videos YouTube offered up some ‘related videos’ which are some of his competitors.

I’m including a couple samples–the first which I think is rather typical and the second which is simply a home-made video for a business. Please do not comment or do anything to criticise them. Rather just notice the differences and learn something from them. This is why I wrote the book Run ‘n Gun Videography–The Lone Shooter’s Survival Guide.

Now, to be honest, despite what I wrote in the book, it isn’t always as easy as I describe.

The project previous to this one was an example. Very nice guy, but very self-conscious. Though I managed to break him out of it part of the time, I had to use interview material that was a bit more stiff in places, including the beginning. That one was a 12 minute video meant to replace his frequent need to take clients and brokers on 90 minute tours of the factory. It was a 2 hour interview, which tells you how difficult it was. Most of the time he was covered by B roll and for those moments he was in good form I’d bring him back on screen so you could see the passion and get a feel for the continuity of his talk (which was really created from 2 hours of interview to appear to be a seamless 12 minute talk). If you ever wanted to know how coal briquettes are made that video is last on this page. It’s titled and tagged so as to not come up on searches for that company, and is offered here only for education purposes in the context of this post.


Does the Sony PXW X70 4k upgrade import and work with FCPX?

I’m not going to get to this upgrade for another week or so, but just got this comment in on the Video Whisperer Blog, and I’m taking his advice:

Hi, my name is Hartmut writing from Berlin, Germany.
Dear “Whisperer”: You can call out loudely that it is very easy to import and edit 4Kmaterial recorded by the SONY PXW-X70 on an iMAC (latest edition) and FCPX (latest edition). It is working perfectly and the results are amazing if you consider how cheap and tiny this camera is!

Best Rechauds


Deal for FCPX Users, New and Old

I’ve been touting Izzy Hyman’s FCPX tutorials for a few years now as being the best on the web.

They got me from confused to ‘up and running and having fun’ in one day.

I’m just going to pass on an email I just received where Izzy is making a special offer for a few days on his beginning and pro FCPX tutorials and beginning Motion tutorials, plus some other stuff–all for $39.  Mind you, that’s HOURS of tutorials.

I get no kickback from this.

Here’s the email and link:

To celebrate the fact that I’ve officially started creating my
next-level Motion course, I’m launching a giant bundle that only
lasts a few days.

From now until Friday, I’m offering a massive bundle that includes:

* My downloadable basic Final Cut Pro X course ($37 value)
* My Advanced Final Cut Pro course ($49 value)
* My basic Motion course ($49 value)
* My Final Cut Pro X Theme Bundle #1 which includes
  10 themes ($39 value)
* My Final Cut Pro X Theme Bundle #2 which includes
  11 themes ($39 value)

I’ve never offered this bundle before!

You’ll get $213 worth of my products for only $39.

And the bundle only lasts until Friday, June 26th. After that,
these go back to being individual products.

Make sure you don’t miss out. Get the bundle right away.

Click here to get started.

Run ‘n Gun Videography–Amazon reviews

Run 'n Gun cover

I just checked up the reviews coming in on Amazon. Wow! Thanks all who took a moment to review it. I thought I’d assemble a good sampling (there were no bad ones!). These are copy-pasted from the Amazon site. A couple of them I edited to shorten (denoted by “…”)


Verified Purchase

As a photographer of 40 years experience who recently has made the move into video making, I have read more than my fair share of books/blogs about video making over the last couple of years.

This book fills in all the gaps and more! A great book, couldn’t put it down. There’s a lot of information that you just don’t get easily anywhere else. It’s more a ‘why and how’ kind of mental approach to making videos rather than a technical one, but there is some technical information in there if you’re new to photography or video. Even if you are a newbie and want to learn lot of technical stuff you should still buy this book as a supplement to more technical books. If you seriously want to improve your video making skills then this is undoubtedly the best £5 you will ever spend.

A real gem of a book. Genuinely useful and totally engaging., 16 Mar. 201

This book is an amazing find! It is one of those rare gems …

ByWisePurchaseron February 4, 2015

Format: Kindle EditionVerified Purchase

This book is an amazing find! It is one of those rare gems that occasionally crosses one’s path, if at all. I say this because the author has distilled a wide assortment of complex issues related to videography into one easy-to-understand source. The author, Joe Caneen, is a veteran videographer with years of industry experience – 30 years and counting, in fact. Yet, unlike many seasoned authorities of this caliber who usually get locked into trade convention or spout out-of-reach techno jargon, Mr. Caneen is refreshingly unpretentious and accessible. So, if you are a beginner videographer who values a didactic approach that fuses intellect with common-sense, that balances artistic technique with practicality, then the good spirits of fate have led you to the right place. Read this text! Learn the many nuggets of wisdom contained within! And you will most assuredly thank me later.


Verified Purchase

This review is from: Run ‘n Gun Videography: The Lone Shooter’s Survival Guide (Kindle Edition)

I really enjoyed this book. In fact I enjoyed it so much I read it from cover to cover. Short enough to let you do that, long enough to impart something useful… what makes this book the gem that is – a charming, personal, and informed account from a person who knows what he is talking about. Genuinely useful and totally engaging.

This Book Is An Inspiration

ByMark Johnsonon June 15, 2015

Format: Kindle EditionVerified Purchase

With “Run ‘n Gun Videography: The Lone Shooter’s Survival Guide”, Joe Caneen will help countless numbers of solo videographers over come a crippling condition known as OECD (Obsessive Equipment Comparison Disorder). Before reading the book, I thought I was immune, but as I read chapter after chapter I saw myself as one of the many that thought I always needed more, faster, bigger. “If I only had the new PanaSonyCon X200-HV50Z with the f1.1 Zeissmika lens, I could shoot video just like………” That was my train of thought until Joe Caneen, in plain simple language showed me how to approach a shoot and not get lost in the technology, to stay focused on the target and to make the most of best equipment I had…myself. This book is an inspiration.

Concrete advice for solo videographers

ByMatthewon January 21, 2015

Format: Kindle EditionVerified Purchase

Great read on fundamentals and advanced techniques of a solo videographer’s world. Easy to read and filled with practical info on lots of topics: gear choice, marketing yourself and your videos, interview tips, editing, what to charge for your services…. Written very conversational and witty, this book kinda feels like sitting down with a trusted mentor sharing his wisdom.

This Should be a Required Tex for Video and Film Students!!

ByM. Rajaon January 18, 2015

Format: Kindle EditionVerified Purchase

…I found it especially refreshing that the author first provides the fundamental and core concepts about larger practices (Read Chapter 2 as a great example of this) and then builds on that: this is what we do in our literary studies classes, where we encourage our students to learn the basics first and after that performing complex tasks becomes easier. It seems Joe has given his audience a kind of how-to-book that explains, beyond technique, the how and why aspects of the craft of videography!

This book will be highly useful to all those studying film or film production at college level and I, for one, am certainly going to recommend it as a possible text to the film department at my university!!!

Brilliant book from an authentic working professional explaining the concepts and mechanics of invisible camerawork

ByMiklos Nemethon January 11, 2015

Format: Kindle EditionVerified Purchase

Absolutely worth every penny. The book has general “life philosophy/wisdom” as well as videography/cinematography/photography (concepts) sections, and specific detailed technical chapters, too. The main advantage of reading a book like this is that it comes from the pen of an authentic/original source, a professional videographer who has been earning his family’s bread for decades on videography. On a couple of videography forums I found a number of excellent comments, but I wanted a book that you can read from page one to the end covering practically every aspects of videography.

Michael Reilly “mjr10j” (Liverpool)


Verified Purchase

This review is from: Run ‘n Gun Videography: The Lone Shooter’s Survival Guide (Kindle Edition)

A wake up call for the practicing video amateur.Joe shows you the kind of success you might aspire to if you can take pride in your productions and continue to learn your craft. He instructs you in how to raise the level of your own game.This book is another aid in becoming a pro.

This book and Joe’s tips have really helped me get started, 16 Jan. 2015 

Kenneth Mullinge

Verified Purchase

This review is from: Run ‘n Gun Videography: The Lone Shooter’s Survival Guide (Kindle Edition)

I’ve just finished reading Joe’s book and I have to say I found it very enjoyable and easy to read. He points out a number of things that I found very useful, the single main point which he makes (and I will not describe here) was more than worth the cost of the book alone. Definitely buy this book if you are interested in becoming a better videographer.

Kenny M

A no-nonsense book stuffed full of very good advice and tips, 16 Jan. 2015

J. J. Robertson “macleper” (UK)(REAL NAME)

Verified Purchase

This review is from: Run ‘n Gun Videography: The Lone Shooter’s Survival Guide (Kindle Edition)

A no-nonsense book stuffed full of very good advice and tips. Joe Caneen really knows his trade and gets straight to the point with his writing. I wish I’d read this book years ago instead of learning the hard way by making lots of mistakes!


Verified Purchase

This review is from: Run ‘n Gun Videography: The Lone Shooter’s Survival Guide (Kindle Edition)

I just bought this today and finished it tonight. Its a good honest book that really strips down the whole professional videography subject into core chapters. Its filled with really good advice that you can tell was earned in the field.

As I don’t have any professional paid experience yet, I was looking for this kind of book. Anything that can help me produce better quality videos for my future clients and possibly help to prevent me making silly mistakes is worth the asking price of this book.

As someone who is about to leave an engineering career to do what I always wanted to do, its good to find that extra little inspiration from a real professional in the game.

A good easy read, highly recommended for people who are thinking of going pro.

Highly recommended!!

ByC.P.Vaughnon May 30, 2015

Format: Kindle EditionVerified Purchase

Very well written guidebook for novice and pro videographers. It cuts to the chase with clear,

concise advice on shooting video. I first heard of Joe on Youtube and really enjoyed his reviews,

particularly of the Sony NX30u video camera. I now own this camera, and have shot many

videos to date. I really appreciate his input and look forward to more books and videos by him.

C.P. Vaughn

The best advice for solo videographers out there, buy it.

ByM. Griffithson April 1, 2015

Format: Kindle EditionVerified Purchase

A really great handbook for the ENG style videographer. Full of great sensible advice throughout and lots of useful tips. It confirmed many of the ideas I had developed and taught me a lot more. his experience of both film crews and working solo means he can pick the best bits from both and discard the more trendy and nonsensical bits the are sometimes bandied about.

Let Joe whisper in your ear

ByJoe Geoffreyon February 22, 2015

Format: Kindle EditionVerified Purchase

Great read for those of us entering in to the world of video. Helpful tips, thoughtful reminders of the mission – to communicate. Well done.

The most inspiring video teacher I have found!

ByJustin OpinionTOP 1000 REVIEWERVINE VOICEon January 6, 2015

Format: Kindle EditionVerified Purchase

…Good quality cameras are readily available now on nearly every budget level. But if you want to get beyond “point it that way and hit the red button” skill level, you need advice and insight. And The Video Whisperer is the best I’ve found. In part, I freely admit, because I just like him. His personality and easy communication style are very relaxing and familiar. And I find that with that relaxed feeling, my mind is much more receptive to the information being given.

I make videos on YouTube – mostly about the shooting sports and guns in general, so I was not only not offended by the many gun references, I enjoy them. If you are of a different opinion on that topic, don’t fret – the book really is about cameras and how to use them. The analogies are just too easy, and I think quite entertaining. I mention that I make videos because my point is that I fumble at it, and I struggle with it. The improvements I have made have come largely from the inspiration and information from The Video Whisperer – whom I discovered accidentally by watching his review of a Sony camera (that I ultimately purchased and use). The quality of his work in that review left my jaw on the table, and I’ve been hooked since.

If you have a passion, just an interest, or simply a need to learn more and improve your skills with video cameras, I can’t recommend this book enough. What I think you will receive from it above all is INSPIRATION!

SD Card Deals–“If it’s too good to be true…”

Counterfeit SD cards

(Originally published on the Run ‘n Gun Videography Blog.)

I’ve always used SanDisk cards and never, ever had a problem in the 5 or 6 years I’ve being using digital equipment.

Also, I generally get the highest rated cards in terms of speed and bit rate for the equipment I’m using.

One is tempted when making SD card purchases to find a really good deal.

BUT, if what you find seems too good to be true, it probably isn’t true.

Here’s a story about SD card counterfeiting

As you will see, the counterfeited cards look identical. And where you’ll find these great deals is on eBay, Amazon or similar sites.


Sorry, I’ve been naughty and not posted anything in a fairly long while.

Well, crashed a drone. Then crashed (REALLY crashed) my spare one–right into the side of a factory I was doing a production shoot at.

Drone crash

Had to go with plan B and climb up a water tower ladder to get an overview shot of the factory.

Put my NX30 in the ‘poacher’s pocket’ of my standard issue English wax vest. Took the handle off the X70 and put my belt through its hand strap and climbed on up.

That’s run ‘n gun for you.

Maybe I should do a post about that sort of thing.

No wait. I just did.



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